de-Hao! [ How it's done! ]

Revenue impact of Twitter – Dell Outlet’s Success

Posted by: de-Hao on: September 22, 2009

As several companies dig into various ways to increase sales via social networks, it is interesting to note Dell Outlet’s success ($3 million in sales) with their Twitter account. A lot of organizations struggle with monetizing social networks and finding where they fit in the ever-evolving social commerce spectrum. It is almost clear to me that we can all draw parallels between Dell’s Twitter strategy and that of email campaigns for other eCommerce brands — except generating sales leads via Twitter is next to free — assuming you build a solid network of followers and continue to offer a value proposition.

Needless to mention, if you join the social commerce bandwagon you have to consider alternative ways of tracking sales in the new era. In most cases, you have to supplement your existing analytics software platform with other tracking solutions.

Here’s an excerpt from an article describing Dell’s success story:

In making sales through @DellOutlet, Dell sends tweets to subscribers, telling bargain hunters the latest available refurbished systems. The company also messages coupons and clearance events.

The strategy has taken @DellOutlet to the top 50 most followed Twitter users, according to Dell. Such standings are tracked on a third-party Twitter monitoring service called TwitterCounter.

Other top 50 Twitter users includes brands like @Zappos, @Woot, @JetBlue, and @WholeFoods. As of March, Twitter.comreached 9.3 million visitors, according to ComScore Media Metrix.

If you are yet to read about Dell’s success, check out the InformationWeek article.

The Resurgence!

Posted by: de-Hao on: September 22, 2009

“Don’t call it a come-back, I’ve been here for years…” If you can relate, you are probably in a good place!

To all thy fans of this blog, I apologize for neglecting you. What can I say, the economy is tight… :) Anywho, my blog has been dormant for a while now. Life got a little tougher than I imagined but it is all within our living means. If you subscribe to any form of gospel, the clause “he will never give you more than you can handle” probably resonates with your insides. I pledge to myself and you, to start pumping out some technology and marketing-related nothings in the next couple of months.

Stick with me – I will make you fishers of “something”… hopefully, something interesting I don’t quite know yet. “Do it anyways. Just ’cause.”

Hmmmm, if you read all of this, you probably really want to know what’s going on. So on a more professional note, stay tuned.

Cheerio!

Microsoft introduces “salsa” and “valves” as enterprise social networking hooks.

Check out the video:

http://www.cio.com/video?bcpid=9774639001&bclid=1373280988&bctid=27469683001

‘Would be nice if the Embed Code feature on CIO.com worked for WordPress. Fix it guys!!!

Interesting notes about Twitter’s explosion

Posted by: de-Hao on: April 5, 2009

ENTREPRENEUR-DEVELOPER CAMP – MKE

Posted by: de-Hao on: February 17, 2009

A few of my fellow developers and I are entertaining the idea of putting together an entrepreneur-developer camp in the Milwaukee WI area, sometime in March of this year. This initiative is geared towards encouraging and empowering developers (primarily .NET folks) who have relatively limited free time but yet have some mind-blowing entrepreneurial startup projects in mind, to tap into a pool of well-oiled and like-minded coders — in an effort to collaboratively kick-off a web startup.

The modalities for profit sharing and associated agreements are in the works.

First, Who?

If you are a (.NET) Developer/Architect or you personify the term “jQuery Guru” or perhaps you are a “knock-down” Design junkie or maybe a sharp-witted Strategist or Agile Evangelist, this might be for you. If you are just interested in networking with other developers and learning how other developers collaborate on projects in an “Agile” way, you are more than welcome to peep in.

Think iPhone Apps, Facebook Apps., “Software as a Service” (SaaS) Apps., Games for the Xbox, Wii, etc.

Supposing you are not good at this coding stuff, but you can pull off the marketing side of things and maybe you have a “Killer-App” in mind, you are more than welcome to come pitch your ideas to the team.

Then, How?

  • Members of the elite team who have great entrepreneurial ideas will pitch their dream projects in a collaborative “think tank” environment to the rest of the squad.
  • The squad will, in turn, pick the most interesting project in the boiling pot of ideas and prepare to crack it at the scheduled meeting date.
  • A member of the team will be responsible for architecting the solution and creating a clear and granular project plan for accomplishing the core part of the project, prior to the camp meeting.
  • The squad will meet on the scheduled camp date – an all-day Saturday and Sunday affair, and make it happen!
  • Thereafter, the solution will find its way through the various phases of testing and eventually our marketing savvy folks will go to town with pushing the product through to market. If it makes money, the team members stand to reap the benefits.
  • Then on to the next “iteration” or phase of the project (where it makes sense) or on to the next project idea in the boiling pot.

Support

So far, we have garnered support for camp location/development space. Ideally you will walk in with your own development tools (preferably a laptop), maybe a pillow and a blanket (where need be). If you are like me, you are probably thinking free “lite” beer (I mean, it is MKE for goodness sake), good pizza and some BW3 wings or sushi to keep you going. We will do what we can to make it fun for you! J

If this tickles your fancy or you have further questions, drop me a note here on my blog or via my email (idehao@gmail.com).

About Moi!


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de-Hao! is a seasoned IT Consultant with a strong interest in all iterations of the Web, as we know it! He currently works as a Senior Web Developer and Adjunct Instructor in the Greater Milwaukee WI area.

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